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UK companies spent more than £10bn on online advertising last year
Data collected by YouGov in February this year showed that over half of UK smartphone users now watch video clips on their phones
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Digital advertising tops TV in the U.S. for the first time
Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands’ Magna.
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How Does Digital Advertising Really Impact FMCG Brand Sales?
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive.
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U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer
Facebook and Google continue to dominate, Twitter falls behind.
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10 Digital Advertising Trends Important to Small Business
We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
The market for media is dysfunctional, in large part because consumer attention is mispriced.
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