Data collected by YouGov in February this year showed that over half of UK smartphone users now watch video clips on their phonesRead More
Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands’ Magna.
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive.Read More
Facebook and Google continue to dominate, Twitter falls behind.Read More
We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.Read More
The market for media is dysfunctional, in large part because consumer attention is mispriced.Read More